Product Development & Management Association

The Product Development and Management Association (PDMA) - Wisconsin Chapter's next meeting/presentation will feature Alexis Driscoll from Outpoint Consulting. The topic of this meeting will be the Fundamentals of Ideation.

Who hasn’t been faced with that critical juncture, when you’ve done all the foundation work and you know where you want to go, you just don’t know how you’re going to get there – whether you’re looking for a new product, or for a launch plan, or how to get the retailer to give you shelf space. Enter, ideation. Ideation is ”a process to come up with more ideas and better solutions in a compressed time period.” It’s a way to generate literally hundreds of beginning ideas in a matter of hours and a set of workable solutions in a day or two. In today’s just-in-time working environment, ideation fills the dual need for innovative ideas and ideas now.

Alexis Driscoll will present the Fundamentals of Ideation and take attendees through a “hands-on” learning experience. She’ll explain what sets ideation apart from other problem solving processes – where it applies and how to know if you’re doing it right – and how it links to the creative mindset. Then she will demonstrate creativity problem solving techniques using the participants as ideators. Come for an exhilarating and energizing evening, November 6th, 2002.

Allexis Driscoll, the founder of Outpoint Consulting, has spent over twenty years in New Product Development. Prior to consulting, she worked in high-tech, information services and telecommunications, bringing over a dozen new products and services to emerging markets. For the past 7 years at Outpoint, she’s focused on the fuzzy front end, helping clients as diverse as refined oil pipelines and coupon marketers to find new and innovative ways to attack their markets.

Date

Wednesday, November 6, 2002

Time

5:00 - 6:15pm Networking and heavy appetizers
6:15 - 7:30pm Program
7:30 - ????pm Extended Networking

Location

Johnson Controls
507 East Michigan Street,
Milwaukee, WI 5320
Directions

Fees

Member Status	Online	At-the-Door
Member	**	**
Non-Member	**	**
Students	**	**
Walk-Ins	--	**

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Michelle Manning is an associate with Foley and Lardner LLP, where she is a member of the firm's Nanotechnology Industry Team. Michelle's practice focuses on counseling clients on intellectual property issues and patent prosecution, with a technical emphasis in the field of materials, including nanomaterials. Michelle has been a presenter on the topic of licensing nanotechnology patents at the NSTI Nanotechnology Conference and a contributor to the 2006 Lux-Foley Nanotech Patent Landscape Report. Michelle holds a Ph.D. in physical chemistry and a J.D. from the University of Wisconsin-Madison.

Ronald Pulvermacher will discuss wireless technology. Mr. Pulvermacher is President and CEO of Matrix Product Development, a consulting engineering company located in Sun Prairie, Wisconsin. He has served as Research Engineer, Product Engineer, and Product Engineering Manager for Bou-matic, JI Case Corp, and White Farm Equipment (now AGCO). He has also been awarded two Top 10 Agricultural Engineering Awards and holds several patents. Mr. Pulvermacher holds a BSEE from the University of Wisconsin - Madison.

Ralph Kauten will discuss biotechnology. Since 2002, Mr. Kauten has served as President and CEO of Quintessence Biosciences, Inc. in Madison, Wisconsin. Mr. Kauten has served as co-founder and leader in a number of biotechnology companies including Promega Corporation, PanVera Corporation, and Mirus Corporation. Designated as an Entrepreneur of the Year by Ernst and Young, Mr. Kauten also serves on the Board of Directors and Advisory Boards for companies in the biotechnology industry and in other industries. Mr. Kauten holds an MBA from the University of Wisconsin - Madison and a BBA from the University of Iowa.