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September 19, 2007
The Intersection of Product Development with Competitive Intelligence
Workshop Speakers
Business Intelligence and New Product Development 
Joe Goldberg, Sr. Director Business Intelligence
Motorola
Joe Goldberg is the Senior Director of Business Intelligence in Motorola's Corporate Strategy Office. He is responsible for business intelligence processes and competitive analysis and collection on a worldwide basis. He has been at Motorola since 1993.
New Product Development - Working the Squares and Adding Value
Bill Lydon, Founder
Applied Marketing Concepts
Bill Lydon describes where to gain business growth, how management views new product development, and how to engage management so they buy into new product development investments. In addition, he describes ways to uncover new product development opportunities.
Bill has a unique background of technology design, marketing, and sales in real time controls. His previous corporate experience at Johnson Controls included both design and marketing manager for Building Automaton. Subsequently, Bill co-founded and ran a real-time software company through venture capital funding. He is currently a business strategy and development consultant to companies with technology based products. www.wlydon.com.
The Upper Hand of Innovation 
Arik Johnson, CEO
Aurora WDC
Founder & CEO of Aurora WDC, Arik Johnson is the Managing Director of the firm's Best Practices Institute. He speaks and teaches worldwide on the intersection of subjects ranging from market research, competitor analysis, customer relationship management, strategic planning and knowledge management to software, politics, psychology and journalism.
Open Innovation
Cheryl Perkins
Innovation Edge LLC
You have heard about "Open innovation" and how the processes, systems and tools can deliver innovation. Open innovation is definitely the new project management of the 21st century. Identifying and harnessing external sources of innovation is not easy! The question you need to ask yourself is "Do I have the right leaders and culture to successfully innovate with an open innovation model?" Internal factors can either stimulate or stifle open innovation. In this informative session learn about the leaders and culture required to deliver disruptive innovation.
Cheryl Perkins is a thought leader in innovation and a creative catalyst in brand-building initiatives that contribute to rewarding consumer experiences and improved business performance. She was identified as one of the Top 25 Champions of Innovation by Business Week magazine in June 2006, and named as a top executive driving vision within the consumer goods industry (Visionaries 2006) by Consumer Goods Technology magazine. Currently she is President of Innovation Edge LLC, where she is helping companies across many industries build innovation capabilities and define sustainable new business opportunities. Cheryl has over 23 years experience directing growth and innovation and most recently served as the Senior Vice President and Chief Innovation Officer for Kimberly-Clark Corporation, reporting to the CEO and Chairman of the Board. She serves on the Board of the Product Development Management Association (PDMA) and the Consumer Goods Research Advisory Board.
Panel Discussion
Product development and the role that knowledge of the external environment can play in product innovation
The panelists will outline how their companies research the competitive environment as part of their overall innovation process.
Each panelist represents a leading corporation in its industry. These companies possess leading product innovation programs and employ specialized research to support and reinforce product development excellence.
- Todd Thiel, Kimberly Clark
- Judith Leavitt, Market Research Manager Corporate Development, Rockwell Collins Avionics
- Bill Nelson, VP Engineering, Bou-matic
- Brian Hayman, Director of Product Innovation, Viasys NeuroCare Group, Cardinal Health
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Date |
Wednesday, September 19, 2007 |
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Time |
8:00am - 4:30pm |
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Location |
Olbrich Botanical Gardens |
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Fees |
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Registration |
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PDF version of this pageSponsored By:
Phelps Business Solutions, LLC
www.phelpsbusiness.com
After nearly 30 years of research and business experience, Roger Phelps founded Phelps business Solutions, LLC in 2002. Our mission is to support our clients with the targeted business knowledge they need to make critical tactical and strategic decisions.
Although the scope of services has expanded since 2002, the mission has remained the same. Our company has grown both in terms of its services profile and in the variety of industries we serve. Our critical skill set includes Intelligence Services, Research services, and the analysis and interpretation to make the business knowledge understandable and actionable.
Our corporate family of qualified research and support professionals in Madison, WI and other locations blend their efforts to provide clients with thorough, effective, and actionable results in pursuit of their competitive advantage.
Matrix Product Development
www.matrixpd.com
Matrix Product Development is an engineering firm that's committed to helping you implement technology through innovative design. Our dedication and attention to your project will produce impressive rewards. From the beginning, we set new standards for the highest level of quality and professionalism in engineering, while creating products of lasting value for our clients.
Our experience is extensive - electronics, software, mechanical engineering, plastics, sheet metal, rapid prototyping, and 3D rendering - so we're able to help with a variety of projects. And we're a SolidWorks Manufacturing Network Partner that can provide engineering and drawings using SolidWorks.
For more information about how we can help you, contact Matrix Product Development today!
Sopheon
www.sopheon.com
Sopheon provides software and services that increase revenues and profits from product innovation. It offers the industry’s only end-to-end strategic product planning system. Vision StrategistTM allows companies to visualize and chart the future of products and technologies. Accolade® automates product development processes, such as Stage-Gate®, and the management of product portfolios. Sopheon’s solutions are used by industry leaders throughout the world, including BASF, Corning, Electrolux, Honeywell, Motorola, Parker Hannifin, SABMiller, BAESystems, and Timex. For more information, visit www.sopheon.com.
Feel free to email Shajan John, President, for more information.
- Membership Rates apply only to PDMA-Wisconsin Members
- Student cards required at the event. Cannot be employed full-time
- No refunds later than 72 hours before event start time
- Walk-ins accepted based on space availability. Payment methods: checks or cash
