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Books by our Chapter Members (*)
John Czepiel, " Competitive Marketing Strategy ", April 1995, Pearson Custom Publishing
Donald R. Lehmann, Russell S. Winer, " Product Management ", July 2001, 3 rd Ed., McGraw-Hill
Donald R. Lehmann, Russell S. Winer, " Analysis for Marketing Planning ", June 2001, 5 th Ed., McGraw-Hill
Donald R. Lehmann, Sunil Gupta, Joel H. Steckel, " Marketing Research ", December 1997, Pearson Education
Donald R. Lehmann, Sunil Gupta, " Managing Your Customers as Investments : Are You Spending More on Your Customers than They Are Worth? ", January 2005, Pearson Education
Gary S. Lynn, Richard R. Reilly, " Blockbusters : The Five Keys to Developing GREAT New Products ", October 2002, HarperBusiness
Paul Belliveau, Abbie Griffin, Stephen Somermeyer (Editors), " The PDMA ToolBook for New Product Development ", April 2002, John Wiley & Sons
Milton D. Rosenau, Abbie Griffin, George A. Castellion, Ned F. Anschuetz, " The PDMA Handbook of New Product Development ", September 1996, John Wiley & Sons
Howard R., Ph.D Moskowitz, Jacobs Moskowitz, Alejandra M. Munoz, " Viewpoints and Controversies in Sensory Science and Consumer Product Testing ", February 2003, Food & Nutrition Press
Howard R. Moskowitz, " Consumer Testing and Evaluation of Personal Care Products ", September 1995, Marcel Dekker
Howard R. Moskowitz, " Food Concepts and Products ", January 1994, Food & Nutrition Press
Shira P. White, G. Patton Wright, " New Ideas About New Ideas: Insights on Creativity from the World's Leading Innovators ", January 2003, Perseus Publishing
(*) We will only list books authored or co-authored in the past ten years by current NY Metro chapter members.
