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Articles by our Chapter Members (*)
The normative imperatives of business and marketing strategy: grounding strategy in resource-advantage theory. By: Hunt, Shelby D.; Derozier, Caroline. Journal of Business & Industrial Marketing, 2004, Vol. 19 Issue 1, p5, 18p;
PROVIDING CLARITY AND A COMMON LANGUAGE TO THE 'FUZZY FRONT END. By: Koen, Peter; Ajamian, Greg; Burkart, Robert; Clamen, Allen; Davidson, Jeffrey; D'Amore, Robb; Elkins, Claudia; Herald, Kathy; Incorvia, Michael; Johnson, Albert; Karol, Robin; Seibert, Rebecca; Slavejkov, Aleksandar; Wagner, Klaus. Research Technology Management, Mar/Apr2001, Vol. 44 Issue 2, p46, 10p, 2 diagrams, 2 graphs;
DEVELOPING CORPORATE INTRAPRENEURS. By: Koen, Peter A.. Engineering Management Journal, Jun2000, Vol. 12 Issue 2, p3, 5p, 4 graphs;
Valuing Customers. By: Gupta, Sunil; Lehmann, Donald R.; Stuart, Jennifer Ames. Journal of Marketing Research (JMR), Feb2004, Vol. 41 Issue 1, p7, 12p, 7 charts, 1 graph;
Reactance to Recommendations: When Unsolicited Advice Yields Contrary Responses. By: Fitzsimons, Gavan J.; Lehmann, Donald R.. Marketing Science, Winter2004, Vol. 23 Issue 1, p82, 13p, 5 charts, 2 graphs;
Brand equity easily measured by revenue premium. By: Ailawadi, Kusum; Lehmann, Donald R.. Marketing News, 10/27/2003, Vol. 37 Issue 22, p54, 2p;
LAUNCH YOUR NEW PRODUCTS/SERVICES BETTER, FASTER. By: Lynn, Gary S.; Akgun, Ali E.. Research Technology Management, May/Jun2003, Vol. 46 Issue 3, p21, 6p;
How to Build a Blockbuster. By: Lynn, Gary; Reilly, Richard. Harvard Business Review, Oct2002, Vol. 80 Issue 10, p18, 2p, 1c;
Project visioning: Its components and impact on new product success. By: Lynn, Gary S.; Akgün, Ali E.. Journal of Product Innovation Management, Nov2001, Vol. 18 Issue 6, p374, 14p, 8 charts, 1 graph;
Innovations in Product Functionality: When and Why Are Explicit Comparisons Effective? By: Ziamou, Paschalina (Lilia); Ratneshwar, S.. Journal of Marketing, Apr2003, Vol. 67 Issue 2, p49, 13p, 1 diagram, 2bw;
Commercializing new technologies: consumers' response to a new interface. By: Ziamou, Paschalina. Journal of Product Innovation Management, Sep2002, Vol. 19 Issue 5, p365, 10p;
Promoting Consumer Adoption of High-Technology Products: Is More Information Always Better? By: Ziamou, Paschalina (Lilia); Ratneshwar, S.. Journal of Consumer Psychology, 2002, Vol. 12 Issue 4, p341, 11p;
Cut spending fat, gain muscle in studies. By: Gondek, Paul C.. Marketing News, 4/28/2003, Vol. 37 Issue 9, p40, 2/3p, 1c;
New-style research adviser more than `warm body'. By: Gondek, Paul C.. Marketing News, 04/12/99, Vol. 33 Issue 8, p10, 3/5p;
(*) We will only list articles authored or co-authored in the past five years by current NY Metro chapter members with a maximum of three citations.
