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Monday October 16 , 2006
Transitioning a Technology Driven Company to a Market Driven One
Conventional marketing wisdom is quite clear that long term corporate growth is driven by a company's ability to listen to customers and meet their needs with high quality products and services. Many companies have their traditional roots in cutting edge product innovation, not marketing prowess, which has driven their historical success. The company's culture, processes and behavior is largely driven by development and manufacturing excellence.
Turning a technology powerhouse into a more market driven one is no easy task. This presentation will review the many aspects of making this transition, focusing on the spreaker's experience first hand at Philips Medical Systems and the concerted effort to make Philips Medical, and all of Philips more market driven.
Presenter
Tom Giordano
Our keynote speake, is a 28 year veteran of Philips Medical Systems. Tom's illustrious career included a wide variety of positions including engineering, product management, and senior leadership as the Vice President of Marketing with responsibility for over 200 marketing professionals and a multi-billion dollar portfolio. Tom continues to serve in an advisory capacity to the Philips Medical and in addition, is an adjunct marketing professor with the graduate business school at the University of New Haven.
Event Logistics
Time : 6:30 - 9:30PM Date : Monday, October 16, 2006
Location:
Fordham University, MaryMount Campus
Graduate Center
Basement Lounge
Neperan Road
Tarrytown, NY 10591
Format: Networking and Deli Buffet/Presentation/Networking
Cost : Until October 9: $20 - PDMA, $30 - Non-Member, $10 - Student
After October 9: $25 - PDMA, $35 - Non-Member, $15 - Student
PDH : 2 PDH
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