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May 20, 2008
Innovation and New Product Development in India: Emerging Global
Opportunities
These are exciting times! Global opportunities are emerging even as survival of enterprises is threatened by fierce competition. In India, innovation is a relatively new concern. According to a recent study, R&D in India makes up a mere 0.8 per cent of the GDP. High rates of growth registered so far have been based on competitiveness triggered by cost arbitrage. India attempts to reposition itself from a low cost manufacturer/service provider to a creative and innovative product developer and aims for a growth trajectory engineered by value arbitrage through innovation.
Many companies have long felt that the risks of investing in R&D far outweighed the prospects of phenomenal returns. But some of them have already accepted the reality that survival depends on sustained innovation. Tata Motors has already made the world look at them with their sub $3000 car ‘Nano’. With the growing realization that there is a huge untapped market segment in rural India that promises a big and sustaining fortune at the base of the pyramid….What will it take to create a market out of India’s poor? What would interest a global player to capitalize on these opportunities? How does an emerging economy make the transition from cost arbitrage to innovative product developer? Get answers - Join Prof. K Chandrasekaran for an exciting evening of interactions to gain fresh perspectives on emerging global opportunities.
Presenter
Prof. K.Chandrasekaran holds a Doctoral degree in Aeronautical Engineering and has over 30 publications in International Journals and Conference Proceedings. He has over three decades of service at the Anna University and was the Director of the Anna University- Federal Republic of Germany Institute for CAD/CAM. Prof. Chandrasekaran has focused on innovation and product development catering to the needs of the market segment at the bottom of the pyramid and has also been responsible for the establishment of Product Development and Management in India (affiliated to PDMA). He has been spearheading the move towards strengthening education and training in product design and development and was responsible for a national workshop on revamping of design curricula at the under-graduate and graduate level teaching in engineering institutions in India. He was the Chairman/Co-Chair for three PDMA India international conferences on ‘Innovation and NPD’ in December 2005, 2006 and 2007.
Event Logistics
Date : Tuesday, May 20th, 2008
Time : 6:30-9:30 PM
Location: Stevens Institute of Technology
Babbio Room 321
Hoboken, NJ
Dinner : Deli Buffet
Format: Networking / Presentation / Networking
Cost : $30 - PDMA, $40 - Non-Member, $15 - Student
Early-Bird (until May 13th): $25 - PDMA, $35 - Non-Member, $10 Student
PDMA Members: Bring a Non-Member paying the above rate and your fee will be waived! Just let us know at check-in.
PDH : 2 PDH
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