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Wednesday, March 9th, 2005
Pricing: Optimizing Market Acceptance, Growth and Margin From New Products
(Product Management Skills Series)
A presentation and discussion from one of the preeminent consulting groups focused on pricing (T. Nagle and K. Holden’s, “The Strategy and Tactics of Pricing”) will focus on optimizing market acceptance, growth and margin from new products. The presentation by Cameron McClearn will cover the following information:
- Avoiding new product traps
- Capturing the full value of new products
- How to ensure growth from new product introduction
- Building the new product business case based on value creation
- Redefining your business model – how to succeed at moving from products to solutions and services
- Improving new product success in the market place.
Presenter
Cameron McClearn, Principal at the Strategic Pricing Group
Cameron McClearn is a Principal at Strategic Pricing Group with over 14 years of marketing and sales experience in the United States and Europe. He has a diverse range of experience ranging from telecommunications and software to industrial machinery. One of the first consultants at the firm, Cam works with clients to quantify value, build pricing strategies and implement organizational change.
In addition, Cam has served clients in the medical, media, electronic news distribution, telecommunications, chemical and heavy industrial sectors. He has led major engagements focusing on strategy development, customer segmentation, offer creation, major account planning and value quantification.
Strategic Pricing Group, Inc. (SPG) is the market leader in developing and implementing proactive, value-based, and profit-driven pricing and competitive strategies in business-to-business marketplaces. SPG's experience with pricing strategy and implementation enables them to work collaboratively at all organizational levels to identify and capture unique value. Founded in 1987, the SPG organization is made up of the leading authorities on pricing strategy and enjoys a stellar reputation among the world's best-run companies. SPG is also the leader in providing value-based pricing education for both decision-makers and implementers in marketing, sales and management. They teach clients how to communicate the value of their products and services and then how to capture that value in their pricing. Further information can be found at www.strategicpricinggroup.com.
Event Logistics
Time : 6:30 - 9:30PM Date : Wednesday, March 9th, 2005
Location: Howe Center, Stevens Institute of Technology, Hoboken
Dinner : Deli Buffet Format: Networking / Presentation / Networking
Cost : $30 - PDMA & NYSIA, $40 - Non-Member, $15 - Student
PDH : 2 PDH
Event Flier
Directions (Look for Howe Center !)
