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Wednesday, March 15th, 2006
Creating Breakthrough Products
(Product Management Skills Series)
The Fortune 500 companies are managing innovation in ways that the Fortune 5000-50,000 need to learn and integrate. Managing innovation in a competitive global markets requires, wholistic innovation that is customer focused on a level that is much broader and deeper than ever before.
Developing services and products that meet the needs of consumers in diverse global markets requires a new thinking across companies.
Integrating design into all levels of company strategy and development is essential. It requires companies to make room for the growth and development of the role of design internally. It also demands a greater ability to use consultants. This new demand on design services requires designers to step up to the plate and accept that role. Designers need to develop the ability to be as effective at strategy as they are at implementation.
P&G is an excellent example of the Fortune 500 companies that is changing its focus from chemistry to experience. It is investing in re-educating all levels of management and increasing both inhouse design capability and consulting support. Swiffer, is a case study that will be used to illustrate that point.
Presenter
Craig M. Vogel, FIDSA, Director,
The Center for Design Research and Innovation,
The College of Design Architecture Art and Planning,
The University of Cincinnati
Craig M. Vogel is the director of the Center for Design Research and Innovation in the college of Design Architecture, Art and Planning (DAAP) in the University of Cincinnati. He is also a professor in the School of Design with an appointment in Industrial Design. He recently left Carnegie Mellon University where he has been a professor in the School of Design for the past 14 years. He is a Fellow, Past President Elect and Chair of the Board of the Industrial Designers Society of America (IDSA). He is co-author of the book, Creating Breakthrough Products, Financial Times, Prentice Hall, with Professor Jonathan Cagan. He is one of three authors of the book on innovation and organic growth, Design of Things to Come, released in June 2005.
He has developed an approach to design that integrates teaching, research and consulting. He has worked in partnership with Professor Cagan and individually with several companies as an consultant for new product development and strategic planning. They include Ford Motor Company, GM, New Balance, Respironics, Alcoa, Lenovo, Proctor and Gamble, Lubrizol and Red Zone Robotics. He is cofounder of the consulting firm Hot Metal Strategies.
His education experience includes over 20 years of teaching at all levels of undergraduate and graduate design education at the Institute of Design, IIT, The School of the Art Institute of Chicago, Carnegie Mellon University and University of Cincinnati. His areas of expertise include: Integrated New Product Development, Design Strategy, Design Studio, Design History. He has held various administrative positions prior to accepting the position of Director of the CDRI in DAAP they include: Co-Chair of Design at The Art Institute of Chicago, Associate Head School of Design, Co Director of the Masters of Product Development and Associate Dean in the College of Fine Arts at Carnegie Mellon University. Professor Vogel has conducted seminars and lectured through out Asia, and Europe. He has an MID from Pratt Institute, and a BA in Psychology from Marist College.
Event Logistics
Time : 6:30 - 9:30PM Date : Wednesday, March 15th, 2006
Location: Manhattan, NY
Dinner : Deli Buffet Format: Networking / Presentation / Networking
Cost : $30 - PDMA / IDSA, $40 - Non-Member, $15 - Student
Early-Bird (until March 8th): $25 - PDMA / IDSA, $35 - Non-Member, $10 - Student
PDMA Members: Bring a Non-Member paying the above rate and your fee will be waived! Just let us know at check-in.
PDH : 2 PDH
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