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Wednesday, July 20th, 2005
IP Marketing – Communicating Product Technology Using Rich-Media and Broadband
(Product Management Experience Series)
Dr. Dounchis will present several case histories that demonstrate the effectiveness of rich-media in communicating IP and product technology in business context. This will include an overview of Quid’s IP Marketing MethodologyTM.
The case histories will include MEMs devices, pharmaceutical tablet coatings and superplastic forming. There will also be an overview of NanoSpeakTM , a broad band tool for nanotechnology investors that incorporates some of the latest advances in the use of rich-media on the web.
The presentation will provide examples of web-based content against which to benchmark your organizations use of these advanced technology marketing tools. The case histories have both meat and sizzle.
Presenters
Harry Dounchis, Ph.D., VP, Quid Technologies, Inc. (www.quid.com)
Dr. Dounchis is a principal in Quid Technologies. He is the former Co-Chair of the LES NYC Chapter and the IP Marketing Committee. Prior to Quid, Dr. Dounchis worked for Cytec Industries as Director of Corporate Development where he was involved in M&A and licensing. He also held general management, business development and marketing positions at American Cyanamid and FMC. Dr. Dounchis received a Ph.D. in Chemistry from the University of Michigan and an Executive MBA from the Darden School of the University of Virginia.
Event Logistics
Time : 6:30 - 9:30PM Date : Wednesday, July 20th, 2005
Location: Support Center for Nonprofit Management, NY
Dinner : Deli Buffet Format: Networking / Presentation / Networking
Cost : $30 - PDMA, $40 - Non-Member, $15 - Student
Early-Bird (until July 13th): $25 - PDMA, $35 - Non-Member, $10 - Student
PDMA Members: Bring a Non-Member paying the above rate and your fee will be waived! Just let us know at check-in.
PDH : 2 PDH
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