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Recommended
Books
- The PDMA ToolBook for New Product Development
- The PDMA Handbook of New Product Development
- Larry Friedman The Channel Advantage
- Larry Friedman Go To Market Strategy
- Gary Burchill, Christina Hepner Brodie (1997) Voices into Choices: Acting on the Voice of the Customer
- Rosenau, Milton D. Jr., Editor (1996) The PDMA Handbook of Product Development
- Robert Gravlin Cooper (2000) Product Leadership
- Catherine Kitcho (1999) High Tech Product Launch
- Cooper, R. G. (1993). Winning at New Products: Accelerating the Process from Idea to Launch
- Gary L. Lilien (1999) New Product and Brand Management
- McGrath, Michael (1995) Product Strategy for High Technology Companies
- Thomas, Robert (1994) New Product Success Stories: Lessons from Leading Innovators
- Edward J. Fern
(1999) Time-to-Profit
Project Management: A Primer for Project Managers in Commercial Product
Development
