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The River of Product Development and Ocean of Opportunity
Robin Karol and Beebe NelsonPDMA New England Chapter April Meeting
Sponsored by PRTMThursday April 10th
PRTM
Get expert advice so that you can glide down the river of product development and not get lost in the ocean of opportunity. Selecting the right opportunity, successfully developing it and launching it into the market is never an easy task. You may be missing some of the key steps in this process that are stalling your successful launch of products in muddy shoals.
Suite 3000
1050 Winter Street
Waltham, MA
Driving directions and map
In this PDMA New England chapter meeting you will hear from Robin Karol, President of PDMA, and Beebe Nelson, authors of the new book New Product Development for Dummies, as they highlight some of the key points that you will need to remember to successfully navigate from the blue ocean of opportunity down the river of product development.
Stump The Experts
In the second part of this meeting you will be encouraged to stump the experts. Present your most difficult new product introduction questions and get expert advice from Robin Karol and Beebe Nelson.
Free Book
Product Development for Dummies is an excellent how-to guide that is designed to be consumed in easily digestible bites and is ideal for the product developer on the run. Everyone who attends the meeting will receive a free copy of the book. Add it to your library or give it to a colleague.
6:30 pm - 7:30 pm - Networking
(food and drink provided)
7:30 pm - 9:00 pm -- Program and discussion
Students & PDMA members $30
($35 after April 8th -- $40 at the door)
Non-PDMA members $45
($50 after April 8th -- $55 at the door)
Robin Karol is CEO of the Product Development and Management Association (PDMA). Robin is an adjunct full professor at the University of Delaware Lerner school of Business Administration, where she teaches courses on the Management of Creativity and Innovation. Robin worked at DuPont for 23 years in various aspects of innovation and new product development, achieving the role of Director of Innovation Processes. A certified new product development professional (NPDP), she received her PhD in Biochemistry from the State University of New York at Buffalo.
Beebe Nelson is Co-Director of the International Association for Product Development (IAPD), a consortium of leading product developers who come together to improve their ability to execute new product development. She has organized, chaired, facilitated and presented at conferences and workshops in product development and has contributed chapters and articles in a number of venues. From 1998 to 2003, she was Book Review Editor of the Journal of Product Innovation Management. Beebe is a certified new product development professional (NPDP) and holds a doctorate in philosophy from the Harvard Graduate School of Education.
