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Measuring Your Ability to Innovate
PDMA New England Chapter February Meeting
Sponsored by Iron MountainThursday February 28th, 7:30 pm
Iron Mountain Digital Serices & Software
120 Turnpike Road (Route 9 Eastbound)
Southborough, MA 01772
899 934-0956 (toll-free US)
508 808-7300
Driving Directions -- mapGlobalization has opened up new markets to U.S. companies, but has also increased competition here and abroad. Aggressive European and Asian competitors are eroding revenue and profit margins in many sectors. Ed Zander, CEO of Motorola Inc., talks about the 15/5 paradox - how do you maintain 15% profit growth when revenues in an industry only grow 5%?
It is becoming increasingly difficult to sustain a competitive advantage in today's competitive business environment Core competencies such as quality and process excellence are becoming standard. Business capabilities such as design, manufacturing, distribution, marketing and even sales are increasingly being commoditized as outsourced services. Companies increasingly realize that innovation is an essential to sustaining long-term competitive advantage. Organizations will need to significantly improve their ability to innovate in a repeatable and reliable manner.
The innovation capability of an organization can be mapped to one of five levels of maturity:
Ad-hoc: Every company has the ability to innovate - it is just a matter of being at the right place and the right time. This level is the baseline starting point for the organization.
Repeatable: Companies that have attained this level are able to innovate more than once. The company innovates by throwing enough resources at opportunities. Many efforts fail, but through sheer volume of efforts the company is able to succeed more than once.
Defined: At this level companies have a defined process for innovation. A variety of methods are deployed and are used. An environment for innovation promotes experimenting and lessons learned. The emphasis is still on innovating specific solutions.Managed: Methods that actively control and maximize the outcomes of the innovation process are widely deployed and used. The organization is forward looking and actively strives to create the future rather than react to changes. The emphasis is on innovating in order to own specific spaces in the market.
Dispersed: Innovation has ceased to be the responsibility of a central marketing, development or IT group; everyone within the organization contributes to identifying and realizing innovative new solutions. Organizations at this maturity level manage innovation value chains that extend the innovation capability well beyond the organization itself.
Our experience has shown that approximately 70% of all organizations are currently at the Levels 1 and 2 (Ad-hoc or Repeatable). Organizations will need to be able to reliably operate at levels 4 or 5 (Managed and Dispersed) to succeed in the future.This presentation will walk through the competencies needed at each level in the Innovation Maturity Model, and will help attendees make an initial assessment of the level that predominantly describes their innovation capability.
6:30 pm - 7:30 pm - Networking
(food and drink provided)7:30 pm - 9:00 pm -- Program and discussion
Location: TBD - Waltham area - save the date
Students & PDMA members $20
($30 after Feb 26th -- $35 at the door)Non-PDMA members $30
($35 after Feb 26th -- $40 at the door)Speaker Bio
Peter Flentov
Peter is a founder of 20/20 Innovation LLC, a strategic consultancy based in Boston, MA that helps clients identify and exploit opportunities to create new value through innovation. Recently he has been working with clients in the US, UK and Holland.
Prior to 20/20 Innovation Peter was part of the management team at Product Genesis, a strategic product development and design consultancy that was spun out of MIT's Centre for Innovation in 1986. Product Genesis has extensive experience helping companies develop innovative new products such as the Polaroid PDC 2000, the first mega-pixel digital camera, the market-leading DRD acapella device, and the MooBella make-to-order ice cream vending machine.
While at Product Genesis he developed BreakPoint Innovation, a robust methodology that brings structure and discipline to the "fuzzy front-end" of the innovation. BreakPoint Innovation has been successfully used at a number of Fortune 100 companies.
BreakPoint Innovation has evolved into Innovation Catalyst™, an end-to-end approach that can be used for business model and business process innovation as well as market and product innovation.
Prior to Product Genesis Peter was a managing consultant with OASiS plc, a UK-based consultancy that provided enterprise reengineering and transformation services to global clients such as Lucent, AT&T, Belgacom, Friends Provident and BP. He was also Director of Manufacturing and Logistics Systems at The Timberland Company and worked as a consultant in the manufacturing practices of Coopers & Lybrand and Ernst & Young.
Peter has a Bachelor of Science majoring in Computer Science and a Bachelor of Commerce (Honours) from the University of Cape Town, South Africa.
He is an inventor with seventeen issued patents and is President of the New England Chapter of the Product Development and Management Association.
From the Mass Pike (Rte 90)
(Rte 95 (Rte 128) to Mass Pike West)
From the Mass Pike take exit 12 (Rte 9). After tollbooth, bear left at the fork, following signs for Rte 9 West. Follow Rte 9 West through 2 sets of lights (approximately 2 1/2 miles.) At the third set of lights ("The Crossings" plaza with a Starbucks Coffee is on the left) make a U-turn back onto Rte 9 East. Iron Mountain is about half a mile down on the right in the Southborough Office Park. The building is in the far left corner of the park.Route 9 from points East of Framingham
Traveling on Rte 9 headed west - pass the entrance to the Mass Pike and the Sheraton Hotel and continue on Rte 9 West through 2 sets of lights (approximately 2 1/2 miles.) At the third set of lights ("The Crossings" plaza with a Starbucks Coffee is on the left) make a U-turn back onto Rte 9 East. Iron Mountain is about half a mile down on the right in the Southborough Office Park. The building is in the far left corner of the park.Route 9 from points West of Framingham
(including from I-495 North or South, exit 23a - Route 9 East)
Traveling on Rte 9 headed east - Iron Mountain is on the right approximately 2 1/2 miles past I-495, in the Southborough Office Park. The building is in the far left corner of the park.
