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PDMA New England Chapter kicks off the Fall 2006 Season on Thursday October 12th
Jim Geisman, President of MarketShare, Inc presents:
“Pricing: The Thankless Job That Someone Has to Do”
PRTM
Suite 3000
1050 Winter Street
Waltham, MAAgenda:
6:30pm - sandwiches & networking
7:30pm - presentationStudents & PDMA members $20 ($25 after Oct 11th)
Non-PDMA members $25 ($30 after Oct 11th)Pricing is one of those things that every company has to do. Under the best of circumstances, pricing is hard to do. When it is done well, no one notices -- if it is done poorly it can be career limiting.
More often than not, the person responsible for pricing is a product manager. Given how time-consuming and organizationally disruptive pricing can be, with all their other responsibilities, it is no wonder product managers find pricing draining. This may lead to delegating the pricing “challenge” to the least experienced member of the product management team – often at the last moment.
Can the quality of pricing be improved? Is there a way to make pricing less time consuming and contentious? Is there a way to ensure ongoing pricing decisions are part of a process and not a last minute scramble? The answer to these questions is “yes” if one makes appropriate price-related decisions throughout the product release process starting when next-gen product planning is underway.
If you attend this presentation you will learn:
- What are the right pricing decisions to make during the product development / release process?
- When should these decisions be made?
- How should pricing be approached so consensus can be reached sooner and more easily?
- How can individual product prices fit more easily within prices for a product portfolio?
- What does an ongoing pricing process look like and who should be responsible?
About the Speaker:
Jim Geisman of MarketShare, Inc. is an acknowledged expert in software pricing and will share some of the techniques his firm has used to help its clients do a better job of pricing. While Jim’s consultancy focuses on pricing software in a business-to-business setting, his presentation will give attendees what they need to know to make better pricing decisions for industrial products sold to technically sophisticated buyers.
