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Eric P. Rose
President
eric.rose@pdmala.org
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Leland D. (Lee) Shaeffer
Past President
310-393-9259
lee.shaeffer@pdmala.org |
Eric has over twenty five years experience in new product development and commercialization in a number of industries including, healthcare, consumer electronics, and toys. He holds a BS Industrial Design from the Engineering College at Arizona State and an MBA from Pepperdine University. |
Lee helps companies bring better products to market faster, using fewer resources, by helping them implement or improve development and product lifecycle management processes.
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Bob Wheeler
Treasurer
bob.wheeler@pdmala.org
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Rafael M. Lopes
Chapter Development Chair
213-673-7684
rafael.lopes@pdmala.org
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| Bob is a CPA and has his accounting practice in Santa Monica. Bob joined the PDMA because some of his clients are in the business of developing new products, software & games. After attending a PDMA-LA event, he was impressed, not only by the event, but the people, the networking, and the genuine desire of members to provide a real service. Bob’s practice consists mainly of small businesses & entrepreneurs, with a focus on business consulting and taxes. |
Rafael has over 17 years experience managing product development, technology, B2B, B2C, Internet, multimedia, marketing, branding, and business expansion projects. |
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Technology Chair
webmaster@pdmala.org
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Melissa Dagodag
Marketing Chair
melissa.dagodag@pdmala.org
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| Lisa has been bringing innovative software solutions to market for over 15 years. Her specialty is helping early-stage technology ventures evolve beyond the chaos of the 1.0 product by implementing best practices for agile product management and growing a market-focused development organization. |
Melissa is an attorney in private practice in Santa Monica. Melissa has worked as legal counsel at law firms and in-house at successful companies, and significantly, she owned her own successful product design and manufacturing business in the gift industry. Melissa specializes in helping protect the work of creative and entrepreneurial people. |