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Wednesday, October 4th, 2006
Innovate/Resonate
Tools for Change
In today's marketplace, it's not enough simply to anticipate where an industry is heading - successful companies break molds, creating revolutionary products and services that change industry paradigms. Industrial designer Stuart Karten will discuss processes and tools for developing the type of breakthrough ideas that resonate with consumers, addressing unmet needs, stirring emotion or giving cause for a smile. Using examples from his practice, Karten will describe how to nurture inventive, industry-shifting concepts that are rooted in corporate values, brand equity and, most of all, the user. This will include methods for gleaning actionable insights from ethnographic consumer observation, approaches to customer definition and segmentation, and manners by which to dissect client brands to drive next-generation products.
You will learn to:
· Pinpoint Sources of Customer Demand
· Empower Your Products to Establish Market Leadership
· Increase Sales through Market Ownership
· Use creativity to drive innovation.
About the Presenter: STUART KARTEN, Principal, Stuart Karten Design
Since launching his industrial design-consulting firm in 1984, Stuart and his team have developed insightful solutions for a broad range of programs from medical instrumentation to automotive trend and materials analysis to consumer electronics to toys. Stuart is former chair of the Los Angeles chapter of the Industrial Designer Society of America and currently sits on the advisory board to the USC master’s program in Medical Device and Diagnostic Engineering. In 2004 he was named by Medical Device & Diagnostic Industries magazine as one of 100 Notable People in the industry His firm recently won 2 IDEA/Businessweek Design Awards one of which was for his research process Mode Mapping.
Stuart Karten Design, Inc.
