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Wednesday, August 2nd, 2006
Position Your Products (and Company!) for Success
Do your company's messages resonate with prospects and customers?
Do investors understand your value proposition?
Does your company’s vision motivate and drive your employees?
Have you effectively carved out a defensible position in the marketplace that differentiates you from the competition?
Are your sales, marketing, product development and operations teams all perfectly aligned?
If yours is like most companies, the answer to the above questions is probably “no.” Most companies haven’t succeeded in doing any of these things well as they’d like to - and need to - in order to succeed. This presentation will provide a unique opportunity for you to learn how to uncover and unleash your company’s unique value proposition--and it will offer concrete ways you can leverage this value proposition immediately for success in the marketplace.
Attendees learned :
· The three rules for developing a winning market position
· How a well-defined positioning strategy can impact the entire organization
· The one question to ask your customer that ensures retention
· Successful positioning strategies deployed by other companies
All attendees received a free copy of the CJ Patrick Company White Paper “Creating a Unique Value Proposition for Your Company”
About the Presenter: RICK SHARGA
Rick Sharga is the President and CEO of CJ Patrick Company, a business strategy firm that helps its customers create unique value propositions and successfully deploy them in the marketplace. A nationally-recognized speaker on branding, Rick has nearly a quarter century of experience developing sales and marketing strategies for leading technology companies such as Fujitsu, Toshiba, Hitachi, JD Edwards, Tickets.com, RealtyTrac and Best Software. Included among his accomplishments are launching a $1.8 billion international business for DuPont and leading the re-positioning efforts that successfully introduced Cox Communications into the Business-to- Business market.
