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Wednesday, October 10, 2007
Managing the Product Portfolio: Dogs or Stars?
Presenter: Robert Hale
- Are your current product lines becoming stale and unprofitable?
- Do you have trouble picking the winners from the losers when making project investment decisions?
- Are you unknowingly ignoring important criteria when screening new product ideas?
Picking the right development projects and platforms to invest in is at the heart of successful product innovation. But effective project selections or portfolio management hinges on having a clearly defined and articulated Product Portfolio Strategy for your business to address which markets, technologies or products that should be developed. Once the product portfolio strategy is in place you need a way to filter or screen products in order to ensure that you select the best new product opportunities
Robert Hale, President, Robert Hale and Associates, addressed these specific issues and shared the latest thinking and provide practical examples in developing a product portfolio strategy as well as a two-phase approach for screening new products.
This presentation covered:
- A high impact approach to investing into new product initiatives
- How to achieve greater return on your product innovation investment with improved project selection
- PROFITABLE projects that are also strategically important to the company
- How to use the product life cycle to help you guide your product development initiatives
- Strategically think about filtering new product development initiatives
- Understand various frameworks for screening new products
SPONSORED BY
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Sopheon is an international provider of software and services that increase the business return on product innovation. Its Accolade® solution automates and governs the Stage-Gate® process, providing strategic decision support that enables companies to generate more revenues and profits from new products. Accolade has been adopted by such global industry leaders as American Express, BASF, Cadbury Schweppes, Electrolux, Mead Johnson and Vodafone. For more information, go to www.sopheon.com. |
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About the Speaker
Robert Hale is President of Robert Hale and Associates, a strategic marketing consulting firm that since 1999 focuses on developing marketing strategies for B2B and B2C markets. He and his firm have conducted market analysis and strategic planning activities for such clients as: ChoicePoint, Cisco, Experian, Mitchell, Panasonic, Qualcomm, Samsung, Stryker, St. Bernard Software, Syngenta, and many others. Mr. Hale has over 14 years experience in marketing consulting and research and has headed up two practices for marketing research/consulting firms before starting his own practice. In addition, he has worked frequently with faculty of various universities, such as the Kellogg School at Northwestern University, to look at innovative ways to apply marketing research, strategy and planning.
