Product Development&Management Association

About Us

Events > Past Events

Wednesday, August 1, 2007

Ten Things You Must Know about New Product Development

Presenter: Robin Karol, CEO, PDMA International

PDMA Los Angeles is honored to have hadRobin Karol, CEO of PDMA International, speak at our chapter about the essentials of new product development! Robin drew from her 20+ years in product development and innovation, and from the contents of the new book she just co-authored titled New Product Development for Dummies. For those of you who know the "Dummies" series, it is for anyone but!

This program covered "what you must know" in the areas of:

The Basics (e.g., Defining Your Product Strategy)
Identifying and Choosing New Products
"Navigating the River of Product Development": Process, Team and Launch
New Product Development Challenges: The Digital Age, Going Global, Choosing Your Partners
Ways to Test New Products and Ways to Track Innovation

In addition, Robin spoke in her role as CEO of PDMA and provided a view into PDMA International's latest initiatives here in the U.S. as well as abroad. .

About the Speaker

Robin Karol, in addition to being CEO of the Product Development and Management Association, is an adjunct full professor at the University of Delaware Lerner School of Business Administration where she teaches courses on Management Creativity and Innovation. Robin worked at DuPont for 23 years in various aspects of innovation and new product development, achieving the role of Director of Innovation Processes. A certified New Product Development Professional (NPDP), she received her PhD in Biochemistry from the State University of New York at Buffalo. She has numerous publications and has presented at many conferences and workshops. The Industrial Research Institute presented Robin with its Maurice Holland Award for the best paper in its journal Research-Technology Management in 2003.

This event was sponsored by:

GoEngineer has delivered best-in-class software tools and service offerings to product design teams for over 22 years. Together, these tools are part of how you can help your team compete. SolidWorks, COSMOS and CAMWorks deliver 3D CAD and CAM tools to help design teams create innovative products. PDMWorks provides the control that assures everyone who needs to access your most up-to-date design information can. For more information, go to www.goengineer.com.