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Recommended Books

Gary Burchill, Christina Hepner Brodie (1997) Voices into Choices: Acting on the Voice of the Customer

Rosenau, Milton D. Jr., Editor (1996) The PDMA Handbook of Product Development

Robert Gravlin Cooper (2000) Product Leadership.

Catherine Kitcho (1999) High Tech Product Launch.

Cooper, R. G. (1993). Winning at New Products: Accelerating the Process from Idea to Launch

Michael E. McGrath, Editor (1996) Setting the PACE in Product Development, A Guide to Product and Cycle-time Excellence.

Gary L. Lilien (1999) New Product and Brand Management

McGrath, Michael (1995) Product Strategy for High Technology Companies

Thomas, Robert (1994) New Product Success Stories: Lessons from Leading Innovators

Edward J. Fern (1999) Time-to-Profit Project Management: A Primer for Project Managers in Commercial Product Development

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