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March 21st, 2002
Best
Practices In New Product Development
Best
Practices In New Product Development
Abbie Griffin is a Professor of Business Administration
at the University of Illinois, Urbana-Champaign College of Commerce, where
she teaches new product development, business-to-business marketing, and
core MBA marketing. She is also the editor of the Journal of Product Innovation
Management, the leading academic journal in the areas of product and technology
development and a member of the Board of Directors of Navistar International,
an $ 6.7 billion manufacturer of diesel engines and trucks.
She began her career with a B.S. in Chemical Engineering from Purdue University.
After working as a plant engineer for Polaroid Corporation for two years,
she earned an MBA from Harvard University. She worked in product and technology
commercialization for Corning Glass Works in their biotechnology division
and technology consulting for Booz, Allen and Hamilton prior to receiving
a Ph.D. in Management of Technology and Marketing from the Massachusetts
Institute of Technology.
Professor Griffin’s research investigates means for measuring and improving
the process of new product development. Her papers include “Best Practices
in Product Development” (Journal of Product Innovation Management), “Recommended
Measures for Product Development Success,” (with Albert Page, Journal
of Product Innovation Management), “The Effect of Project and Process
Characteristics on Product Development Cycle Time,” (Journal of Marketing
Research), “Best Practices in Customer Satisfaction,” (Sloan Management
Review), and “Voice of the Customer,” (with John Hauser, Marketing Science;
winner of the John D.C. Little Best Paper Award and the Frank M. Bass
Dissertation Paper Award).
Prof. Griffin is an avid quilter, hiker, swimmer and scuba diver.
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