"Product Development in the Oilfield: Show Me the Money!"

Joint Breakfast Seminar with AMA Energy SIG

Location:

Westin Oaks Hotel

5011 Westheimer

Houston, Texas 77056-5602

Phone: 713.960.8100

ADVANCE Registration:

$25 for PDMA members

$35 for non-members

DAY OF EVENT Registration:

$35 for PDMA members

$45 for non-members

Group rates are available.

Please register early; walk-ins can not be guaranteed seating.

Panelists:

Dale Davis - Halliburton

Bruce Reynolds - ChevronTexaco

Rob Schwartz - Houton Technology Center

Dr. R. Sukumar - Rice University

Dale Davis is Director of Commercialization and Innovative Product Commercialization (IPC) for Halliburton.   Dale has a joint responsibility to 1) provide strategic leadership for Commercialization and, 2) lead Halliburton's Innovative Product Commercialization process.

Dale conducted his undergraduate and graduate work at Oklahoma State University where he earned bachelors and masters degrees in Economics.   He is in his 23rd year with Halliburton.   During this time he has served in management roles in marketing, strategy, business acquisition, performance management and communications.

He has traveled extensively and conducted work in over 30 countries.   He was a former Distinguished Lecturer for the Society of Petroleum Engineers and speaks frequently within the industry regarding his views on commercialization, branding, frameworks for developing new products and services, and the future of energy.   Dale has served as a past chairman of the Supply and Demand committee for IPAA, belongs to the IAEE, NABE, AMA and other industry associations. 

Bruce Reynolds most recently was the Manager; Technology Alignment and Transfer for ChevronTexaco's Exploration and Production Technology Company. This position was responsible for ensuring alignment between the upstream strategic business unit needs and their internal technology company efforts. In this role, he led ChevronTexaco efforts on developing improved processes to more rapidly transfer technology and best practices across their de-centralized upstream organization. Prior to this assignment, he served as Vice President of Strategic Staffing and Technology Management for Chevron North America Upstream. In that capacity he led the North American upstream efforts on strategic staffing, technology, supplier relations, and information technology.

Bruce joined Chevron's Gulf of Mexico drilling group in 1977 following graduation from Texas A&M University with a BS degree in Petroleum Engineering. He spent 15 years in various US and international drilling assignments including Drilling Manager for Chevron's North Sea and Gulf of Mexico operations.

Bruce is Chairman of API Executive Committee on Oilfield Equipment and Materials Standards and currently leading an industry effort to determine the future strategy for API and International oil and gas industry standards. He is an active member of the Society of Petroleum Engineers. Bruce is married with two children; a daughter who is a senior at Texas A&M, and a son who will be starting university in College Station in the fall.

Bob Schwartz , Director of Energy Programs at the Houston Technology Center , has an extensive background in the Energy industry spanning 40 years. Bob has worked for Exxon/Mobil, ConocoPhillips and FMC Technologies in both upstream and downstream functions. He has consulted for companies in the energy and chemical industries as well as consulting in the public sector. Prior to joining the HTC Bob spent 10 years as the Director of the Entrepreneurship Concentration at The University of Texas at Austin McCombs Graduate School of Business. He is a partner in Encore Energy LLC.

Schwartz is on the Board of Directors of SmartPrice an Austin based technology start up and of GTEHC a Swedish/American technology company. He is on the advisory Boards of BirdNest Software and Vision Monitor. He also serves on the Board of Directors of the Texas Tennis Foundation. He holds a degree in chemical engineering (Tau Beta Pi) from the University of Oklahoma and an MBA from the Harvard Business School .

Dr. R. Sukumar is on the faculty at the Jesse H. Jones Graduate School of Management, Rice University . Dr. Sukumar has also taught at the University of Houston , Thunderbird ( American Graduate School of international Management). He is the senior analytical resource for the Houston office of Ipsos-Insight. He has over 12 years experience in the market research industry. He has worked with many small and large corporations on domestic and global market entry issues. He has worked with a diverse set of industries including consumer packaged goods, retail establishments, pharmaceutical, financial services, Energy, and technology.

Dr. Sukumar holds an MBA and Ph.D. in Business Administration from the University of Pittsburgh and a B.S. in Mechanical Engineering from the Indian Institute of Technology, Calcutta , India . His strengths, besides a keen business sense across a number of industries, include analytical expertise in the areas of market segmentation, brand equity, new product design (using conjoint and discrete choice approaches), pricing research, and new product forecasting.

Program:

Product development in the upstream E&P will be addressed from different perspectives by a diverse group of distinguished panelists. Some of the key issues to be addressed in this panel discussion include:

· Are there still adequate financial returns from new product development efforts in the oilfield? What incentives are suppliers' rewarded from new product development? Are there any innovative practices being applied today in oilfield product development?

· What are the really hot issues around the current state of new product development in the oilfield?

· What effect has commodity price volatility over the last 20 years had on product development efforts? Will sustained higher commodity prices influence future oilfield product development?

· Are most new oilfield products quickly viewed as commodities by the buyers and relish little perceived value? What must suppliers do to convince buyers of the true value they deserve? What are the key drivers of new technology uptake viewed from the buyer in today's E&P sector?

· Are there any opportunities for new technology start-ups and entrepreneurs in today's oilfield? Are the "time and money" hurdles too difficult for most start-up ventures to overcome?

· Is product development in the oilfield that much different?  What best practices can we learn fromm new product development in other industries?  Can we apply these to the upstream E&P sector?

• WHO SHOULD ATTEND