The Merchant Power Industry Bust - A Strategic Marketing Perspective

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As the industry boomed, would a greater emphasis on strategic marketing & planning have made a difference?

Featured Speaker:  Peter Armstrong

Speaker Bio:

Peter Armstrong is a classical marketing professional having spent the most recent seven years in marketing leadership positions in the restructuring electric and natural gas industries. Prior to forming Armstrong Marketing Partners, he served as Senior Director of Marketing at Dynegy and Director of Product Management at Aquila. Mr. Armstrong has an MBA from Washington University St. Louis and currently serves as an Adjunct Professor teaching New Product Development at the University of Houston's MBA Program.