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Recommended Books

Voices into Choices: Acting on the Voice of the Customer

Gary Burchill, Christina Hepner Brodie (1997)

The PDMA Handbook of Product Development

Rosenau, Milton D. Jr., Editor (1996)

Product Leadership

Robert Gravlin Cooper (2000)

High Tech Product Launch

Catherine Kitcho (1999)

Winning at New Products: Accelerating the Process from Idea to Launch

Cooper, R. G. (1993)

Setting the PACE in Product Development, A Guide to Product and Cycle-time Excellence

Michael E. McGrath, Editor (1996)

New Product and Brand Management

Gary L. Lilien (1999)

Product Strategy for High Technology Companies

McGrath, Michael (1995)

New Product Success Stories: Lessons from Leading Innovators

Thomas, Robert (1994)

Time-to-Profit Project Management: A Primer for Project Managers in Commercial Product Development

Edward J. Fern (1999)

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