Events
Education
Resources
Careers
Great Lakes Chapter's Annual Conferences
April 10, 2007 |
Annual Conference |
Conference Presentations
Presenter |
Presentation |
Regina McNally The Eli Broad College of Business, Michigan State University Marketing & Supply Chain Management |
Keynote Presentation |
Beebe Nelson Co-Director of the International Association for Product Development |
New Product Development 101 |
Julie Ridl BBK Studio |
Creating the Marketing Experience |
Brian Green Herman Miller Inc. |
Delivering Comfort to Office Workers: User needs Preceding Development |
Greg Stevens WinOvations |
Creating More Effective Cultures for Innovation |
Matt Benson PD3 |
7 Things Every Developer & Marketer Should Know About Their Customers |
Foster Winter Sigma RMG |
How to Get the Voice of the Customer |
Thomas Aitken Novus Resource |
Creativity Management for Any Business Size and Type |
David Crosswhite Strategos Chicago |
The Changing Roles of Marketing |
April 25, 2006 |
Annual Conference |
Conference Presentations
Presenter |
Presentation |
Michael J. Wiebe VP of Consulting Services Stage-Gate, Inc. |
Pathways to Profitable Innovation |
Rod Jones Founder & President Decision Technology |
Unlocking the Mystery of Product Value |
Carl Erickson President Atomic Object LLC Kevin Hykin New Product Development Manager Burke E. Porter Machinery |
Agile New Product Development: A Solution for Success |
Phillip Roos President & CEO The Arbor Strategy Group |
Where Should We Play? Analyzing Evolutionary Patterns in Innovation To Predict Tomorrow's Opportunities |
Bill Loomis Principle Birch Grove Strategies |
Finding Great Ideas Through Customers |
Frank R. Bacon Professor Emeritus of Marketing Michigan State University |
The Next 50 Years NPD: What WE Need TO DO, Starting NOW: Lessons Learned from Successes, Failures, and Successful Failures |
Ray Parnell Technical Director Whitlam Label |
NPD Process For True Management Involvement |
Daniel Wolf Managing Director Dewar Sloan |
Collaboration and Innovation |
Michael Botos Principal Strategos |
Infusing Entrepreneurial Spirit: Creating a Capability and Culture of Innovation |
Chapter Meetings
January 16th, 2006 - The TRIZ Methodology
by Gunter R. Ladewig
TRIZ provides product or process designers with inventive problem solving tools that not only accelerate the design process but help them achieve world class performance improvements beyond the trade-offs most designers consider unavoidable. TRIZ can provide the marketing team with inventive techniques for product renaissance, both through product differention and competitive analyses. TRIZ defines the problem and then walks around it with inventive techniques to find a solution. Join us for another interesting evening of networking and learning. You will walk away with another tool for your NPD toolbox.
Gunter R. Ladewig is president of PRIMA Performance Ltd., a consulting company that specializes in product, process, and operational renaissance using TRIZ, TOC, Six Sigma, and Lean manufacturing techniques. PRIMA provides industry unique, fast track teaching tools with ‘One Look TRIZ’, and tough quality problem solving techniques like ‘KISS’, Keeping It Statistically Simple. Gunter is an expert in operational efficiency improvement and world class product design. In 1992 he was winner of IBM’s Innovation Invitational, and in addition, twice on IBM’s winning team of the Government of Canada Award for Business Excellence: The Gold Award for Productivity, and the Gold Award for Quality.
February 20th, 2006 - Winning the Business Strategy War
by Scott Woods
Scott Woods will be discussing wargaming concepts and their parallels to business strategy development. Many product developers also enjoy the challenge of besting an opponent in a strategy game. Many of the approaches used to win wargames consistently are also used in business.
This presentation is a fun look at wargaming that will give you a much more intuitive understanding of product and business unit positioning, strategic, and tactical development. The examples and parallels discussed will make it easier to discuss and lead this type of activity in the future.
Scott Woods is Director of Product Development at Priority Health in Grand Rapids, MI. In addition to his 10+ years in product development and management, Scott has spent years playing strategy and wargames, and has accumulated theories and examples of successful positioning and strategy development for use in wargaming or business.
