Recommended
Books
The PDMA ToolBook for New Product Development
The PDMA Handbook of New Product Development
Larry Friedman The Channel Advantage
Larry Friedman Go To Market Strategy
Gary Burchill, Christina Hepner Brodie (1997) Voices into Choices: Acting on the Voice of the Customer
Rosenau, Milton D. Jr., Editor (1996) The PDMA Handbook of Product Development
Robert Gravlin Cooper (2000) Product Leadership
Catherine Kitcho (1999) High Tech Product Launch
Cooper, R. G. (1993). Winning at New Products: Accelerating the Process from Idea to Launch
Gary L. Lilien (1999) New Product and Brand Management
McGrath, Michael (1995) Product Strategy for High Technology Companies
Thomas, Robert (1994) New Product Success Stories: Lessons from Leading Innovators
Edward J. Fern (1999) Time-to-Profit Project Management: A Primer for Project Managers in Commercial Product Development
