Summit 2006 Catch the Wave
SPEAKER PRESENTATIONS
"Summit 2006 Catch the Wave" was a half-day event focusing on Innovation. This yearly event, sponsored by the Georgia Chapter of the PDMA, featured five speakers who focused on a specific approach innovation.
This page contains links to the presentations of each speaker and acts as a memento for those who attended the Summit. The Georgia Chapter of the PDMA thanks you for your support.
KEYNOTE SPEAKERS
Jefferey S. Swanagan
Executive Director, Georgia Acquarium
Bringing the ocean to Atlanta! The story behind the incredibal Georgia Acquarium.
From concept to research to design and launch, Jeff has “gotten his feet wet” throughout the entire development of the Aquarium.
Review Mr. Swanagan's presentation (1.1 mb)
David Bullock
Innovation Engineer, Solution People
Formulate to Innovate! Catch the wave of continuous innovation with six essential ingredients.
David Bullock provided tools and techniques that can help to engineer innovation in your organization. These are based on SolutionPeople’s experience helping more than 50 percent of BusinessWeek’s Top 30 of “World’s Most Innovative Companies” and 150 of the Fortune 500 companies.
Review Mr. Bullock's presentation (3.6 mb)
FEATURED SPEAKERS
Heather Bailey
Chair, Industrial Design Department, Savannah College of Art and Design
Ms. Bailey goes beyond the traditional aesthetic approach to view design as an essential strategic component to any business. Design can have far reaching strategic implications but finding the right firm or independent consultant can be a daunting task. Ms. Bailey present ed tips on how to navigate to a successful collaboration with a design firm.
Review Ms. Bailey's Presentation
Ray Chinn
New Product Executive, Bank of America
The front-end of innovation doesn’t always produce the highly-polished, new product treasures that are ultimately brought to market. Using the innovative Keep the Change™ service as a case study, Ray Chinn shared how Bank of America finds and polishes buried treasure.
Review Mr. Chinn's Presentation (230 kb)
Thomas W. Brailsford
Manager of Advancing Capabilities Hallmark Cards, Inc.
What was Hallmark thinking when they created a new market research capability known as the Idea Exchange? Mr. Brailsford talked about their experience, what they learned, and how it helped them get closer to consumers.
Review Mr. Brailsford's presentation (1 mb)
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