Past Events
Find out about past events held by the Georgia chapter of the PDMA.
April 2008
What's in a Name?
As cofounder and naming director of 800 Degrees, an Atlanta-based brand consultancy, Mark Speece cast some light on the steps to take and the obstacles to overcome in the name process. His explanation provided both an insight into “how the big guys do it” and practical, usable information that could make your next naming project a bit less daunting.
March 2008
Certain to Win!
As a close associate of the great military theoretician, US Air Force Colonel John R. Boyd, and a retired colonel in the US Air Force Reserve himself, Chet Richards is one of the foremost experts on the principles of John Boyd. His book, Certain to Win, published in 2004, explains how Boyd’s theory of conflict can be employed in the business world as well.
January 2008
Rebels with a Cause: Confederate Motor Company
As Founder and Managing Director, Matt Chambers told the story of rebirth and revolution of his company, Confederate Motor Company, as they set out to create innovative motorcycles in 1991, then hurdled the dot-com bust, only to be devastated by Hurricane Katrina in August of 2005. Find out more.
November 2007
Seeing into the Future: Forecasting New Products
As the author of the new book, New Product Forecasting: An Applied Approach (M.E. Sharpe, 2006), Dr. Kenneth B. Kahn, Ph.D. explained how forecasting techniques and overall NPD process are linked.
Summit 2007: Sustainable Innovation
PDMA Georgia's Summit 2007, a half-day conference featured a dynamic slate of speakers who explored challenges, trade-offs and solutions relating to sustainability, innovation and new product development. Find out more.
April 2007
The True Joy of Life is in the Trip
Renowned author, speaker Steve Gilliland's secrets for success. Through sidesplitting humor and reality-tested techniques, Steve Gilliland revealed the way to face conflicting demands in an unforgiving business environment that keeps getting tougher.
March 2007
New and Revamped Tools and Techniques to Gain Insights
Cara L. Woodland, Vice President of the Customer Behavior & Insight Division at Psyma International, discussed how to understand customer behaviors and motivations in order to create meaningful product innovation.
JANUARY 2007
How to Navigate the Intellectual Property Minefield
On January 18, 2007, we learned how to improve the product development processes with practical intellectual property planning.
NOVEMBER 2006
An Icon is Transformed
The Coca-Cola Contour Bottle has been around for 90 years, but has most recently been through its most significant change. At this chapter meeting, attendees became a part of the “Aluminum Era of Coca-Cola” and had a chance to try this new package first-hand.
OCTOBER 2006
Summit 2006 Catch the Wave
"Summit 2006 Catch the Wave" was a half-day event focusing on Innovation. This yearly event, sponsored by the Georgia Chapter of the PDMA, featured five local and nationally known speakers who focused on a specific approach innovation.
