WHAT’S IN A NAME?
How to win at the product name game.
On April 17, 2008 at Georgia Tech College of Management, we learned about the naming process Fortune 500 companies use to name products, services, or companies.
As cofounder and naming director of 800 Degrees, an Atlanta-based brand consultancy, Mark Speece cast some light on the steps to take and the obstacles to overcome in the name process. His explanation provided both an insight into “how the big guys do it” and practical, usable information that could make your next naming project a bit less daunting.
Merk Speece's presentation is now available (PDF file).
Mark has managed large-scale naming programs for clients such as Campbell’s, Delphi, DuPont, General Motors, Microsoft, Motorola, Pepsi, Philip Morris, Proctor & Gamble, Samsung, SunTrust, UPS, and Visa. He is also an adjunct instructor at Emory University’s Goizueta School of Business and a guest lecturer at the University of Virginia. His branding insights have been reported by media outlets, including Brandweek, BusinessWeek, CNBC, USA Today, and Automotive News.
Come learn the rules of the name game.
Also at this event: Student Awards Ceremony
Each year the Georgia PDMA sponsors a competition among universities and colleges in Georgia and surrounding states to foster and recognize outstanding graduate and undergraduate student papers about new product development topics.
During our April 17 chapter meeting, we also saw the undergraduate and graduate winners of the 2008 Student Award program present their top findings.
Event Details
DATE: Thursday, April 17, 2008
TIME: 5:30 to 8 p.m. EST
COST:
PDMA Members: $20
Non-members: $25
Students (with valid ID): $10
LOCATION: Georgia Tech College of Management,
800 West Peachtree Street NW, Atlanta GA 30308
Driving Directions: For a map, directions, parking, and public transit information, see http://mgt.gatech.edu/about_us/map_directions.html
PDMA Georgia Chapter Sponsors
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Brand design and communications sponsor: Propel Creative
