G A P D M A * M A R C H 2 0 0 7 * E V E N T
New and Revamped Tools and Techniques to Gain Insights
Cara L. Woodland, Vice President of the Customer Behavior & Insight Division at Psyma International, discussed how to understand customer behaviors and motivations in order to create meaningful product innovation. She covered:
New techniques to understand unmet customer needs- Fresh updates on traditional tools
- How to identify and capitalize on key customer needs
She also shared case studies of companies who have used these tools and techniques successfully.
Her presentation is now available for download as a PDF (915k)
