Join us for our November Meeting!

Steelcase's Human Centered Design Research Process

Identifying and Addressing End-user Needs

Joyce Bromberg
Director of WorkSpace Futures - Research

• Learn how Steelcase uncovers un-articulated user needs in challenging markets and environments.
  
  
• Learn how to measure effectiveness of research and product development methods.
  
  
• Interactive, hands-on experience will enable attendees to test their observation skills!
  
  
• Obtain new design research tools that you can apply immediately.
  
  
• Interact with other new product development professionals to share ideas and discuss best practices.

Date: Wednesday, November 12th,  2008
Location: Newell Rubbermaid Headquarters

See Chapter Events for more information and to register!

Summit 2008 presentations available!

Read a write-up of Georgia PDMA's season opener.

2 Day NPDP Workshop November 12 & 13

Atlanta only! Get more information.

PDMA Mission Statement

PDMA's mission is to improve the effectiveness of people engaged in developing and managing new products - both new manufactured goods and new services.

This mission includes facilitating the generation of new information, helping convert this information into knowledge that is in a usable format, and making this new knowledge broadly available to those who might benefit from it.

A basic tenet of the Association is that enhanced product innovation represents a desirable and necessary economic goal for firms that wish to achieve and retain a profitable competitive advantage in the long term.

The Georgia chapter is dedicated to sharing knowledge of best practices and building a professional community of people and organizations that have a stake in the researching, establishing, and promoting of best practices in the broad areas of Product and Services Development and Management.

At our meetings throughout the year, PDMA provides you with the opportunity to learn new ideas and approaches from world-class product and service development organizations and network with other product development professionals.