Creativity for Profit
A half-day thought provoking seminar on the hottest topics in product development management.
Discover why Toyota’s product development process is four times more productive than most companies.
How one innovative design firm is meeting the challenge of globalization and managing international design projects.
How the marketing group of an international corporation is collaborating with the technology developers, operations and supply chain to deliver fit-for-purpose solutions to their customers.
Download detailed event brochure (MS Word)
When
Tuesday, June 21, 2005 from 12:30 PM till 6:30 PM
Where
At the Texas Learning Center in the Omni Dallas Park West Hotel located convenient to DFW Airport and Love Field south of IH635 on Luna Rd.
Seminar Fee
PDMA Members.....................................$200
Non-PDMA Members..............................$225
Professors and Graduate Students.......$100
To Register
Our Speakers
A Design Firms’ Perspective: Meeting the Challenges Of A Rapidly Globalizing, Highly Competitive And Technologically Complex Environment
Ron Guillard, Ron Guillard is COO and a Principal at Ignition
Historically, industrial design has been a local or regional business largely because of the realities of multi-disciplinary product development. With the manufacturing base now decidedly in Asia, engineering and the rest of product development are not far behind. Meanwhile, corporations are looking to innovation as a source of competitive advantage. All of this is dramatically changing the face of competition for creative service providers. It has become clear that internationally coordinated design management is critical to balancing market driven innovation and the geo-economics of international product development. Creative firms that embrace this new reality have a far greater chance of profiting in today’s outsourced, networked and flat world.
“Integrating Innovation and Marketing Functions to Improve the Odds that Creativity Creates Profit”
Jay Burris, Innovation and Marketing Manager, Halliburton Energy Services
In order to improve the odds that creativity creates profit, innovation and marketing functions must be aligned. In this session, the integration of marketing into the innovation process will be highlighted. Participants will understand how marketing works collaboratively with Operations, Business Development, Technology and Supply Chain to uncover opportunities in the market. They will learn how marketing uses this market understanding to collaborate with Technology and Supply Chain to deliver fit for purpose solutions. Attendees will gain insight into how Marketing, Technology and Supply Chain transition these solutions to Operations and Business Development to generate high profits.
“Why Toyota’s Product Development System is Four Times More Productive and How You Can Implement It.”
Michael N. Kennedy, author of Product Development for a Lean Enterprise
Mr. Kennedy’s presentation will describe the differences between Toyota’s product development process and the process employed by most American companies. He will discuss the underlying principles behind Toyota’s high product development productivity and reveal the steps to implementing that process in any company.
PDMA is a professional association dedicated to improving the effectiveness of people and organizations to develop and manage products and services across the product lifecycle.
Our chapter is dedicated to sharing knowledge of best practices and building a professional community of people and organizations that have a stake in the researching, establishing, and promoting of best practices in the broad areas of Product and Services Development and Management. At our meetings throughout the year, PDMA provides you with the opportunity to learn new ideas and approaches from world-class product and service development organizations and network with other product development professionals.
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