Past Event - May 2003
New Product Development Discussion Sessions (2-4/2003)
We
conducted a series of four evening sessions reviewing topics and exchanging
experiences in the areas of new product development.
Session 1
- Introduction and Overview
- New Product Development Processes (Marjorie Adams)
Session 2
- Strategy (Dan Hayes)
- Portfolio Management (Tom Liu)
-
Product Platforms (Shimon Shmueli
Presentation: Product Platforms (download PDF)
Presentation: Portfolio
Management (download PDF)
Presentation: NPD 1 (download PDF)
Presentation: Marketing Strategy (download PDF)
Session 3
- Market Research (Marjorie Adams)
- Tools (Marjorie Adams)
Read: PDMA Success Measurement Project (PDF)
Session 4
- Teams, Organizations, and People Issues (Cynthia Gilmer & Karen Quinones Pepe)
- Review
Presentation: Roles of Senior Management (PDF)
Presentation: Organizational Design (PDF)
Session 5
- Facilitating Innovation (Jeneanne Rae)
- Metrics (Shimon Shmueli)
- Review
Presentation:
Metrics (PDF)
Presentation: Creating a System to Drive Innovation (PDF)
Book: The Art of Innovation by Tom Kelley
Case: IDEO Product Developmet (HBS Business Case)
