Past Event - June 23, 2004
Wednesday, June 23, 2004
Life Cycle
Vitality - An evening event with Anne Orban, Director of Discovery &
Innovation, Innovation Focus
Companies are often faced with the need to introduce new products and services, and their extensions, within existing categories for current clients while maintaining brand fit and loyalty and refreshing brand promise. Within the context of the product lifecycle curve, Innovation Focus inc. has developed a "touch points matrix" as a way of approaching that challenge that enables you to determine where you can get the most competitive advantage from innovation that will drop to the bottom line. This event combined presentation and interactive exercises and introduced the touch points matrix and its product vitality assessment as well as the RIR (TM) model. The program was led by Anne Orban, director of discovery and innovation, with Innovation Focus.
Anne Orban is a Director of Discovery & Innovation at Innovation Focus Inc., a leading firm specializing in market research and ideation processes for various business objectives from new product development to strategic planning.
