Past Event - April 20, 2004
Tuesday, April 20, 2004
Next Generation Product Development with Michael McGrath
In
this talk, Michael McGrath, the author of the classic Product
Strategy for High Technology Companies and Next
Generation Product Development, described how R&D effectiveness
is poised to once again double.
Next Generation Product Development introduces and examines the newest
generation of product development practices, in which the focus has changed
from reducing time-to-market to managing and improving productivity—i.e.
developing more new products than your competitors with a lower investment
of valuable firm resources. McGrath described how companies will drastically
improve R&D productivity by adopting new practices made possible by
integrated enterprise IT systems that support the management of product
development.
Michael McGrath is the cofounder of leading global management consultancy Pittiglio Rabin Todd & McGrath (PRTM). A world-renowned expert on product development and strategy, Michael led PRTM’s development of the Product and Cycle-Time Excellence® (PACE®) methodology and is the founder and chairman of Integrated Development Enterprise (IDe), a pioneer in enterprise software for product development. In demand around the globe as a keynote speaker, McGrath has recently authored his third book on the subject of product development, Next Generation Product Development. This new text, which follows in the footsteps of the popular Product Strategy for High-Technology Companies and Setting the PACE in Product Development, adds to the hundreds of influential articles on international manufacturing, product development, and trends in the high-technology arena written by McGrath over more than 28 years of product development management consulting.
