Past Event - December 2003

Decmber 9, 2003

Listening and Leading in User-Focused Design - How ThinkPad Does It

Kevin Clark, Director of Marketing, IBM ThinkPad

How are best of breed products designed to fit the needs of users? We learned how IBM does it consistently to produce ThinkPad, one of the world's most respected brands. Our guest speaker was Kevin Clark, brand manager for all of IBM PC products, ThinkPad and ThinkCenter brands, Brand Strategy, Market Intelligence, & Integrated Marketing for Personal Computing.

Speaker's bio

Presentation

Introduction

Event flyer

This event was sponsored by Nextel

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