Past Event - September 2004
How can we place the customer at the center of our product and service innovation process? Can we trust market and survey research to hear the customers’ voices and translate them into results? What methods or techniques can we rely upon to develop winning products and services?
The Washington DC and Mid Atlantic Chapters of our PDMA chapter, the American Marketing Association, and Marketing Research Association have joined forces to produce a highly informative event revealing the secrets to developing winning products and services:
- Gain insights on the strategic and operational perspective for customer inspired innovation to create products and services that anticipate/meet market demand
- Clarify the role of market research and the importance of survey and interview-based market research methods in the process.
- Learn about innovative qualitative-quantitative market research techniques with impact on speed and cost of product development.
Speakers:
Christina Hepner Brodie, author of “Voices into Choices, Acting on the Voice of the Customer”. She is a Principal with PRTM, one of the 50 largest management consultancies in the world. Leading PRTM’s Innovation Management practice area, Christina has introduced executives, senior managers, and new product developers to Voice of the Customer methodologies at over eighty companies in the U.S., Canada, Japan, and Europe.
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Justin Greeves, VP Customer Loyalty, WirthlinWorldwide. Based in Reston with offices throughout the United States, Europe, and Asia, Wirthlin ranks among the world's premier strategic opinion research and consulting firms. Justin has served as the lead researcher on WirthlinWorldwide’s largest client accounts and assisted in the development of new research methodologies and unique reporting tools for WirthlinWorldwide.
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Ned Hickcok, VP Professional Services, Invoke Solutions. Ned’s experience includes market research at Milward Brown’s Greenfield Consulting Group, Brand Management and Product Development as Vice President at Walt Disney’s media properties as well as strategic marketing consulting with McKinsey & Company.
