Past Event - February 2005
- Creating products that will empower your customers
- Shifting from a technology-centered to a user-centered approach
- Eliminating technology and interface-induced grief
Now that your company is customer-centric, is it user-centric as well? When we lose sight of that approach, new products become demonstrations of our technical capabilities instead of solutions to customer needs.
In his most recent book , Ben Shneiderman outlines how product development techniques developed by Leonardo da Vinci can inspire a new computing that is empowerment, creativity, and collaboration, improved quality through scientific study and more elegant visual design.
Join us for an evening with our speaker Ben Shneiderman, a University of Maryland professor and the author of "Leonardo's Laptop: Human Needs and the New Computing Technologies".
Presentation (link to HCIL site)
BEN SHNEIDERMAN is a Professor in the Department of Computer Science Founding Director (1983-2000) of the Human-Computer Interaction Laboratory (http://www.cs.umd.edu/hcil), and Member of the Institutes for Advanced Computer Studies & for Systems Research, all at the University of Maryland at College Park. He was elected as a Fellow of the Association for Computing (ACM) in 1997 and a Fellow of the American Association for the Advancement of Science (AAAS) in 2001. He received the ACM SIGCHI Lifetime Achievement Award in 2001.
