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Leading New Product and Services Development Certificate at Georgetown University.
The certificate program is designed to strengthen business professionals’ skills and understanding of the critical processes necessary to envision and launch new revenue generation opportunities for their companies. The program focus will include five areas of particular importance to the enterprise:
- Understanding the Strategic Role of New Products and Services
- Concept Generation and Analysis
- Concept Evaluation
- Development Process and Management
- Product/Service Launch Plan
The program will cover such topics as Customer Needs Finding, Concept Screening, Market and Financial Analysis, Specification Development, Portfolio Management, and Marcom Planning.
To find out more about the Leading New Product and Service Development Certificate Program, please contact the Georgetown Center for Professional Development at 202.687.7000
