Past Events > May 2007
Business to Business Voice of the Customer: Techniques and Methods
with Christina Hepner Brodie, PRTM
Event Sponsor: Dow Reichhold Specialty Latex |
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Voice of the Customer techniques translate customers’ voices into winning products. Join us for this special presentation and seminar to learn how to improve your market share by addressing the real needs of your customers—especially when your customers are other businesses.
About Voice of the Customer (VoC): Voice of the Customer methodologies have significantly improved the design of innumerable products and services. The growing numbers of companies gathering first-hand input from their customers and applying it to their solution decisions are obtaining a decided competitive advantage in exchange for their efforts. Innovative executives and managers have begun using VoC approaches to gain invaluable insights into a broad range of strategic issues beyond product or service development as well.
This session will be led by Christina Hepner Brodie, lead principal with PRTM management consultants and co-author of the well-regarded, Voices into Choices: Acting on the Voice of the Customer.
Christina Hepner Brodie, PRTM
Christina Hepner Brodie has more than 17 years of experience working with companies to manage and develop new products and services, and improve performance through sharpened up-front definition. Christina leads PRTM’s Innovation Management, “Voice of the Customer,” and Requirements Management practice areas. She has introduced executives, senior managers, and new product developers to Voice of the Customer methodologies at more than 100 companies in the U.S., Canada, Japan, Korea, New Zealand, and Europe.
Prior to joining PRTM, Brodie headed CHB Consulting, working for several years in association with the Center for Quality of Management. While associated with CQM she evolved Voice of the Customer methodologies including Concept Engineering©, the FOCUS Method, and the Language Processing© method. Brodie received CQM’s Ray Stata Outstanding Contributor Award in 1996.
Christina earned a master’s degree from Ohio State University and a Bachelor of Arts degree from Capital University where she received the 2005 Outstanding Achievement Alumni Award. She is a certified New Product Development Professional and a Certified NPDP Trainer.
