Events > January 2008 Event
Systematic Innovation and Networking
About Systematic Innovation (SI): some call it innovation by templates and there is some truth to that even though on the surface the notions of templates and creativity appear to be an oxymoron. However, when you think about it, we may subconsciously use learned templates in our creative thinking anyway. SI techniques attempt to come up with such templates and they can be quite effective tools in stimulating creative thinking that result in innovative solutions. A most visible SI technique is TRIZ, a technique used by companies such as Ford, Procter & Gamble, Eli Lilly, 3M, and Samsung.
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This session was led by:
Shimon Shmueli is the founder of Touch360 where he leads product development, innovation, and design. Before that, Shimon was with IBM where he held various leadership positions among them as worldwide marketing segment manager for PC products, worldwide product line manager for the ThinkPad consumer notebooks and accessories, and leading development of innovative mobile platforms. Shimon was a co-founder and CTO at KeyNetica, a company that pioneered the use of the USB flash drive as a mobile platform. He also served as a marketing and business strategy consultant. He is teaching consumer behavior and marketing research at Elon University School of Business. Shimon has been a speaker at various professional events, including the 2007 World Design Congress in San Francisco, the Taiwan Design Center in Taipei, and the MIT Forum in DC. Shimon holds MSEE and MBA degrees.
Mike Garten is a Director of Project Management at BOLT Group, a product and brand development firm. Prior to that Mike was with IBM where he held responsibilities for the management of global product and software development programs at IBM’s AS/400 Connectivity Group as well as design and usability for banking equipment including self-service terminals. Mike holds a Bachelor’s Degree in Industrial Design from Ohio State University and a Computer Science Certification from UNC-Charlotte. Mike is an officer in the Carolinas Chapter of IDSA. He has been a speaker at leading educational and industrial institutions including Virginia Tech School of Architecture & Design, Savannah College of Art & Design, and the International Association of Business Communicators.
