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Coming in February, 2007:
Join us for an evening at McComick's new Create IT(R) Center in Hunt Valley, Maryland - a center that gives McCormick the enhanced capacity to anticipate, co-design and create consumer-centric new products. This center will provide the environment and technology to support our methodologies for ideation and prototyping and will ultimately inspire the genesis of innovative new concepts with higher probability of market success through the use of collaborative discovery-oriented methods.
During the course of the evening you will have the opportunity to network with other NPD professionals over drinks and hors d’ourves and. You will be able to experience some of the tools and methods used by McCormick. They will demonstrate a real time opportunity mapping session that will allow you to provide your own insights and ingenuity to developing a new approach to the front end of innovation. You will also take a tour of the Sensory, Culinary and Create IT(R) centers and learn how they all contribute to McCormick's top and bottom line success.
More details to follow.
Check this site again for additional information or email mcheryl@verizon.net for details.
